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5 tips on how to run a successful yoga business

5 tips on how to run a successful yoga business

by August 5, 2018 Yoga

Yoga has become a big business in America because of the increasing demand for more yoga studios by enthusiasts looking to get into yoga and enjoy the great benefits that it comes with. Before you decide to join the bandwagon and start your own yoga business, you must know what it takes to be successful in this business. We therefore would like to share with you a few tips on how to make your business successful.

Here are 5 tips on how to run a successful yoga business.

Ensure that you are true to yourself

Your yoga studio will essentially be your brand and an extension of you, it’s therefore important for it to reflect who you are to your truest form. Pick a yoga philosophy and ensure it’s reflected in the studio environment you create, the type of yoga you offer and the type of students you target. This will help attract the right customer to your studio.

Have a very interactive and vibrant online presence

In today’s digital world, the internet is where you are likely to acquire most of your customers. It’s therefore very important for you to have a very interactive and vibrant online presence and this includes a website and social media site. Let them offer convenience such as the ability for students to register and sign up for classes online.

Be sure to diversify your offering

The best way to keep more and more students enrolling in your yoga studio is by keeping things fresh and exciting. You therefore need to have diversity in the types of yoga you offer and have a wide array of expert instructors coming in to teach your customers. Avoid the monotony of having the same instructors teaching all the classes. In addition to yoga classes, incorporate complementary services such as a massage, a spa or any other complementary service.

Consider adding specialty events

As part of growing your business and your brand, you can also consider organizing specialty events such as workshops and seminars, training for trainers, charity drives that are yoga themed and many more. Here it’s down to how creative and open minded you can get. Just ensure whatever you think of resonates with the demographic you are targeting.

Consider retail items

One of the best ways to diversify your revenue streams is going retail. You can consider retailing items such as malas, yoga apparel, water bottles, books, and many more. Just ensure that they are related to yoga, health and fitness. Just ensure you identify a spot in your studio that is very visible so that every person walking in and out can see what you have on offer.

With these measures in place you are well on your way to running a very successful yoga business.

The 5 important health benefits of yoga

by July 5, 2018 Yoga

Yoga has become the go to form of exercise and a global sensation for people of all ages and genders because of the many tremendous health benefits that it brings. These are benefits that will help improve various aspects of both your professional and personal life.

Let’s look at the 5 most important health benefits of yoga.

Yoga helps in boosting your immunity

Research has revealed that yoga is very good for boosting your immunity. Because engaging in yoga helps you learn how to master your breathing, improve your circulation, tone your body’s core as well as improve your overall muscle strength among other great improvements to your body, this will ultimately improve your overall health and most important your immunity which helps you fend off illnesses.

Yoga helps in easing migraines

Medical experts have not been able to pinpoint the exact cause of migraines but if you are like many other Americans who frequently experience them, then you know how painful they can get. Yoga has been proven to be a great reliever for migraines. Because yoga helps in teaching balance and complete relaxation of the whole body, this seems to have a direct positive effect in easing migraines.

Yoga boost your sexual performance

Yoga has been proven to improve the sexual performance for both men and women. The various yoga exercise that a person does improves various parts of their physical, mental and spiritual body and these play a direct role in improving various aspect of sex such as confidence, sexual desire, arousal, orgasm and satisfaction which ultimately improve sexual performance.

Yoga promotes better sleep

One of the reasons people suffer from sleep disorders such as insomnia is stress, depression, anxiety among other mental disorders that don’t allow the mind and body to relax. Yoga is the ultimate exercise to achieve complete relaxation of both the body and the mind and this has a tremendous effect in relieving stress, depression and anxiety thereby enabling a person to sleep better.

Yoga promotes healthier eating

One of the main reasons people don’t eat healthy is because of lack of self-control. Many people generally don’t have the will power to control their various craving for unhealthy junk food. Regular yoga exercise will teach you to learn control of both your body and mind and this comes in handy when you are trying to adopt a healthier dietary approach. The level of self-awareness that yoga instills in you helps you learn how to gain much greater control over your eating habits.

There are of course very many benefits of yoga that you will get to experience, but these are ultimately the 5 most important ones worth mentioning.

Here are 5 recommended yoga poses to ease your back pain

Here are 5 recommended yoga poses to ease your back pain

by June 5, 2018 Yoga

Many people suffer from back pain. It may be as a result of poor posture or injuries sustained from various types of accidents. We have some good news! Yoga can help ease some of your pain. There are various yoga poses that help in enhancing circulation and stretching which are crucial in pain relief, you just need to know which ones will work best for your back pain.

Here are 5 recommended yoga poses that will help ease your back pain.

Try out the thread the needle pose

The thread the needle pose helps to stretch your hips, your outer thighs, your lower back as well as spine. This is very effective in easing back pain because it normally eases the pressure on your back by loosening your lower body hence the back is not too strained. When your body has a much better full range of motion this has a tremendous effect in easing back pain.

Try out the sphinx pose

Seating a lot and bad posture has been one of the main culprits in causing back pain because it often results in flattening of the lower back. The sphinx pose helps in promoting the natural arch of your lower back and also does wonders when it comes to toning your spine and offering some much needed stimulation to your sacral-lumbar arch.

Try out the supine twist

Back pain can sometimes be the result of too much tension in your back and spine. This is where the supine twist comes in handy. It’s one of the best poses that offer great tension relief to your entire back which includes your spine, as well as your neck. The beauty is that this pose does not require much in from you, all you do is lay down, and ensure you are relaxed and gravity helps in doing the rest.

Try out the cat and cow pose

The cat and cow pose is another simple exercise that doesn’t require much input from you. It’s a simple pose that helps you stretch your hips as well as your entire spine and this helps relieve tension and enhance circulation thereby doing wonders in relieving your back pain.

Try out the downward facing dog

The downward facing dog is one of the best poses that allow you to stretch out your entire body including the back, spine, as well as your hamstrings and this helps in offering some much needed decompression of the spine, back and other muscles thereby relieving pressure and easing your back pain.

Because your back, specifically your lower back plays the role of supporting your entire torso, it’s very important to take good care of it. Make a habit of sitting less and having more movement especially stretching to keep your back safe from pain. If you try out these exercises but you are still in pain, be sure to seek medical advice.

5 interesting yoga exercises for healthy feet

5 interesting yoga exercises for healthy feet

by May 5, 2018 Yoga

Yoga has quickly grown in popularity because of its tremendous benefits to a person’s body. One of the most appreciated benefits is healthy feet which come as a result of engaging in certain yoga exercises that are responsible for strengthening your balance as you learn to develop your foundation and stay grounded.

Here are 5 interesting yoga exercises that will help you have healthy feet.

Practicing the supine bound angle pose

Practicing the bound angle pose while on your back helps to stretch your hips at the same time releasing your back. While doing this, you can add a tennis ball as a prop and hold it between the soles of your feet. This will help add an additional massage as well as intensify the stretching of your hips while you increase the deftness of your feet.

Practicing the downward facing dog

As you practice the downward facing dog which is one of the introductory yoga poses you can add a little twist in it by raising your heels. This will help in providing a really good stretch for your feet. The task of lifting your heels up and down will help in stimulating and stretching your feet muscles thereby strengthening them and thereby keeping you safe from painful foot problems.

Practicing the mountain pose

The mountain pose is also one of the basic yoga poses that helps in teaching you to be grounded thereby finding your balance. During this pose you can incorporate toe lifts as well as curls which help in redistributing balance. This has a tremendous benefit in tuning your feet and activating your foot arches.

Practicing the legs up the wall pose

The legs up the wall pose is one of the restorative yoga poses that is meant to help in reversing blood flow with the purpose of relieving tired and swollen feet. While doing this, you can add toe crunches which have the added benefit of activating and strengthening your feet.

Practicing the bound angle pose

The bound angle pose is meant to help in stretching your hips as you relax your mind. Adding a foot massage while you do this has tremendous benefits as it allows greater circulation which helps in relieving pain as well as building awareness about how your feet feel.

The next time you are doing your yoga poses be sure to add these simple yet very beneficial twists and get to experience the tremendous benefits on your feet. Keep in mind that balance starts from the feet therefore the healthier they are the more likely you are to enjoy the rest of your yoga poses.

Yoga – 6 essential poses for beginners

Yoga – 6 essential poses for beginners

by April 5, 2018 Yoga

Yoga has a wide array of poses and this might feel very intimidating for a beginner as they wonder whether they will be able to grasp all of them. You don’t need to put such pressure on yourself after all you came to the yoga class for relaxation. The idea is to grasp some of the basic poses that will help you ease into more complex poses as you continue advancing in your sessions.

Here are 6 essential yoga poses for beginners that will prove very valuable as you advance your sessions.

The mountain pose

As the name suggests, mountain pose essentially teaches you to form a stable base and this will come in handy when doing all your standing poses. Whereas it may feel just like sanding as you begin doing it, you will soon realize that plenty happens in the background. You will get a better understanding of how to firmly ground your feet while feeling the earth which is below you.

The downward facing dog

The downward facing dog is one of the most widely used poses that help to achieve stretching for your entire body as well as strengthening it. In the beginning, you will hold the pose for short periods but as you advance, you will hold the pose for much longer periods.

The plank

Planks essentially help you learn how to balance your hands as you use the rest of your body to support yourself. When you do it frequently you develop better abdominal strength as you learn how to use your breathing to help you maintain more challenging poses.

The triangle

The triangle is one of the poses you do while on your feet and is mainly used as a stretching exercise for the sides of your waist. It has additional benefits such as strengthening your legs as well as toning your entire body, and it also helps in opening up your lungs.

The tree

The tree is a pose that you do while standing on one foot and it helps you learn how to achieve balance for your body. It’s one of the best poses that teaches focus and clarity of thought as well as good breathing techniques.

The seated forward bend

The seated forward bend is a pose that prepares you to learn how to breathe even as your body is exposed to uncomfortable postures. This pose will additionally help in stretching your hamstrings, as well as your upper and lower back and sides. It’s one of the best poses to help you open up your body. As a word of caution, whenever you attempt this pose and you feel a sharp pain from any part of your body, you must stop immediately.

These are just six out of the over 300 yoga poses so you still have a long journey in front of you. A mastery of these six will however give you better preparation for the others. Just remember, practice, practice and more practice.

Here are the 3 most popular types of yoga

Here are the 3 most popular types of yoga

by March 15, 2018 Yoga

From our previous post, we had a brief overview of the 9 types of yoga that are practiced globally. We have decided to break it further down to the most popular types that are practiced by yoga enthusiasts globally. The thing that makes them popular is the benefits they bring to the person.

Here are the 3 most popular types of yoga that you definitely must try out that’s if you haven’t already.

Hatha yoga

Hatha yoga is basically the beginner’s class and the best introduction to yoga. Technically, it’s actually not a form of yoga but rather an overview of all the other types of yoga. As we mentioned in our previous post, hatha yoga is mostly about learning the basics therefore the classes tend to involve much slower movements that involve stretching  and breathing, and holding each pose for a couple of breaths. This form helps you master your breathing and maintaining of poses and is a really great remedy for stress at the same time offering a good workout.

Ashtanga yoga

Ashtanga yoga is an advanced form that focuses on learning sequenced movements. This type consists of a series of six sequenced yoga poses that have to be done in that very specific sequence during each class. Regardless of the studio you go to, the sequence of poses does not change because it’s a global standard. Each of these sequenced movements target different parts of your body therefore once you complete all six, you will have given your body a complete transformation. The first couple of sessions will be led by the instructor and once you get a grasp of the sequence, you can practice on your own.

Kundalini yoga

Kundalini yoga is one of the oldest forms of yoga and is quickly gaining traction in the west. It’s all about a combination of singing, chanting and meditating as you perform physical exercises that are coupled with some intense breath work. It’s all about realizing deeper self-awareness and is best suited for spiritual practice. This is the form of yoga that most people turn to when they want to raise the intensity of their sessions as it provides a combination of spiritual, mental as well as a physical workout.

Whereas these may be the 3 most popular types of yoga, you shouldn’t feel pressured into making them your first choice. Generally speaking, yoga is a personal choice therefore it’s more advisable to pick the types that work best for you. Take your time and have a feel of all the available types of yoga so that you can determine which work best for you.

These are the 9 types of yoga you should know

These are the 9 types of yoga you should know

by March 5, 2018 Yoga

If you are thinking about starting yoga or you have actually made the decision to start doing it, it’s important for you to have a better understanding of the available types of yoga and their individual applications and benefits. Different studios will focus on specific types therefore it’s important for you to have a clear understanding of the type you are looking for depending the benefits you want.

Here are the 9 types of yoga that you should know.

1 Hatha yoga

Hatha yoga is mostly about learning the basics therefore the classes tend to involve much slower movements that involve holding each pose for a couple of breaths. This is actually the best type for beginners.

2 Vinyasa yoga

Vinyasa yoga is mostly about getting your heart rate up. It’s much faster paced and focused on linking your body movements with your breath. This type will be appreciated by athletes because of its fast pace and continuous movement.

3 Iyengar yoga

Iyengar yoga is more about technique. This form focuses on precision, detail and body alignment when doing each pose. Here plenty of props will be used therefore you need to come prepared.  If you are a detailed oriented person, you will definitely enjoy this.

4 Ashtanga yoga

Ashtanga yoga is more about learning sequenced movements. This type consists of a series of six sequenced yoga poses that have to be done in that very specific sequence during each class. This will definitely be enjoyed by perfectionists.

5 Bikram yoga

Bikram yoga is an intensive 90 minute session that has to be done under very specific heat conditions that is a room with a temperature of about 105 degrees with 40 per cent humidity. If you are looking to break a sweat, this is definitely where you should be.

6 Hot yoga

Hot yoga sessions are also conducted in heated rooms and are also intense sessions that will require you to dig a little deeper and discover your limits. This is the best form for people who enjoy tough workouts and breaking a sweat.

7 Kundalini yoga

Kundalini yoga is all about a combination of singing, chanting and meditating as you perform physical exercises that are coupled with some intense breath work. It’s all about realizing deeper self-awareness. This is the best form if you are looking for spiritual practice.

8 Yin yoga

Yin yoga is much slower paced and more meditative form that focuses on stretching and unwinding. It mostly targets a person’s deeper connective tissues and fascia, and helps in restoring elasticity and length.

9 Restorative yoga

As the name suggest, restorative yoga is meant to help you experience a very deep form of relaxation. It’s very relaxed and slow and sometimes it may feel as though you’re not doing anything. This form is best for people dealing with anxiety, stress, insomnia or even athletes in recovery.

Ultimately, you are free to practice any of these forms of yoga but it’s generally advisable for you to slowly ease into it especially for the more intensive types.

Yoga – 3 tips on choosing the right studio

Yoga – 3 tips on choosing the right studio

by February 20, 2018 Yoga

The society is quickly embracing yoga because many people have come to appreciate its many benefits. This has resulted in yoga studios popping up and spreading like wildfire. The question many beginners are asking is, how can they identify a good yoga studio that will enable them realize its many benefits? That’s precisely the reason for this article.

Let’s look at 3 things you need to look out for when trying to find the right studio.

Tip 1: The style the studio offers

Different people take yoga classes for different reasons. It’s therefore necessary for you to find out whether the style the yoga studio offers will help you achieve the benefits you are looking for. Most studios specialize in specific yoga styles so it’s upon you to do your due diligence in order to determine what style works best for you.

Tip 2: The level of training of the yoga instructor

It’s very important for you to do some basic research to find out how much experience the yoga instructor has before you sign up to any studio. The reality about yoga is that some of the poses that are done may result in serious injuries if not done correctly therefore you must be under the tutelage of a very experienced instructor so that you are in safe hands. Check for online reviews and also ask around especially students who have been visiting the studio for a couple of months.

Tip 3: Do they have a variety of yoga instructors

The reality about human interaction is that you may not have chemistry with everyone and this can apply to your yoga instructor. You may find a really good studio that checks all the boxes except an instructor you like. A good studio should be able to offer you a variety of instructors who you can comfortably work with.

All in all, never be in a rush to settle on a studio. It’s advisable to try a couple of them first for a couple of lessons so that you are better placed to determine which one serves your needs best.

The 3 main categories of benefits of yoga

The 3 main categories of benefits of yoga

by February 5, 2018 Yoga

We all agree that yoga has tremendous benefits. Whereas many people will breakdown its benefits into the main specific benefits, it’s important to first understand the broad category of these benefits before you start breaking them down.

As our introductory article, we will look at the w main categories of benefits of yoga and we’ll break them down in our subsequent posts.

Here we go!

The benefits of spiritual awakening

One of the basic introductory classes in yoga is the lesson on the seven spiritual laws of yoga. Whereas yoga may not be a religion, students are taught to tap into their spirit self as this is where all their strength is drawn from. Spiritual awakening helps a person discover their own path to inner peace and this comes with compassion, love and a sense of peace and happiness.

The benefits of mental focus and clarity

Yoga is all about amassing positive energy through meditation. This positive energy is what enables a person to have mental focus and a sense of clarity in their thoughts thereby allowing their bodies to experience real relaxation. These benefits are what help a person maintain good emotional health as they are free of anxiety, stress, and depression among many others which affects a person’s ability to live a positive life.

The benefits of self-discipline and control

Yoga is ultimately meant to give you the strength become more mentally and physically disciplined through learning the ability to control your thoughts as well as your physiological responses to various stimuli. A person gets to learn how to let go of baggage that is holding them back from being able to achieve their highest potential. Most of this will be achieved through meditation that helps the person tap into their subconscious and strengthen their control over their conscious self.

Ultimately, yoga requires an open mind and a willingness to let go in order for you to achieve its full benefits.

Yoga: Its Purpose, Benefits, and When to do it

Yoga: Its Purpose, Benefits, and When to do it

by October 5, 2016 Yoga

yoga_fullI became interested in yoga when I’ve watch an ad that is using a yoga exercise. It catches my mind since it is only crossing legs and meditation, and that is already an exercise! Below is some research I did to know more about yoga.


A brief introduction to yoga

Once you hear about yoga, the position that will pop up your mind is seated with crossed legs while doing meditation. But it is not only that. There are other steps that you can learn when you start yoga. Absolutely yoga can be for beginners as well who want to experience meditation and do it as exercise. It has been for years that yoga is being used as an exercise by many. The modern yoga is based on the yoga exercises that are being created by the coaches and mixed with the traditional yoga exercises. This means that yoga is still yoga.


Overview of Yoga

Yoga is from the word Yuj which is a Sanskrit word, meaning the union of an individual and its universal consciousness. Yoga is part of the Vedic literature that was put forward by Maharishi Patanjali almost 5000 years ago. He revealed eight limbs of yoga which are social ethics (Yama), personal ethics (Niyama), postures (Asana), life force (Pranayama), turning your senses inwards (Pratyahara), 1-pointed focus (Dharana), merging with yourself (Samadhi) and meditation (Dhyana).

There are various schools of philosophy that yoga comprises of, but the main thing that yoga is aiming for is the teaching of yoga with physical postures. And in the past decades, yoga became different and had been a natural therapy that everyone can take. The United Nations passes a resolution to make 21st of June as International Yoga Day.


What is Yoga?

Yoga is a kind of exercise that is not only using physical ability, but also using mental practice. It originated from India and the traditional yoga has already come a long way. There is now modern yoga being practiced by many people and benefitting from it as well. Yoga can be done at home alone or with friends or family.


What is the purpose of Yoga?

If you are feeling stressed and exhausted from work, you can do yoga and relax. Yoga is a calm exercise that is good for muscles. Though it is not a sport, you can still get your energy out and avoid being hurt because it teaches you how to do the stretching correctly. This will also improve your flexibility and strength. Yoga can make your mind and body relaxed.


What are the benefits of yoga?

Aside from flexibility and strength, there are other benefits that you can get from exercising yoga. Yoga is ideal to perfect your posture. Poor posture is really bad for your body. It can cause neck, back, and different muscle and joint summer_yogini_jpegproblems. Yoga can also protect your spine, and improve bone health. It also increases blood flow, boosts immunity, drops high blood pressure, regulates adrenal glands, lowers blood sugar, makes you happier, and so much more.


How frequently should you do Yoga?

It depends on you for how frequently you want to do yoga. Once a week can be fine, but that is the minimum time that you can do yoga. One hour per week will be perfect for you as a beginner. If you cannot make it, then add another hour on your next yoga.

Yoga is a perfect exercise if you want to meditate and if you need a calm exercise. I would like to try to make progress in yoga since it is so interesting to stretch and meditate and improve my posture.